Battle-tested on some of today’s most complex information environment challenges
PeakMetrics helps organizations discover relevant, trending narratives early and to understand their origin and distribution patterns. These narratives can be positive, arising out of exceptional customer experiences or in support of new initiatives that organizations are launching. On the other hand, the organization may need to be made aware of narratives against their product, service or other initiatives' goals. In those circumstances, Peak Metrics might provide risk assessments, and help design and monitor the progress of response and remediation strategies.
PeakMetrics’ platform combines a proprietary big data platform + ML to identify emerging digital “narratives” and their spread. From which, an organization can triage and determine those which may be beneficial or are threats. Combining its dataset with advanced natural language processing models, PeakMetrics seeks patterns across content to discover “narratives”, or a collection of themes or talking points that are similar and occur over a period of time. This construction of a “narrative as identifier” is critical because it allows PeakMetrics to pair its data with external datasets for cross-reference analysis. It also allows PeakMetrics to tailor its data pipeline in response to clients’ specific needs, whether those involve hyper-local news items or social media trends in a particular region or industry sector.